Why porn's so popular, and how it can help your empire.
But first, a quick story of my childhood porn experience.
My dark basement made the screen even brighter.
I felt torn about what I was doing, because ‘being bad’ felt so good. My household was asleep, so I snuck around with soft footfalls ’cause I was doing something I wasn’t ‘supposed to.’
In the bubble of my conservative youth, my late-night activities were one-hundred percent taboo.
See, my parents raised me with integrity, to be an upstanding, loving guy — they nurtured me, blessing me with many gifts. They did a great job.
But they did not approve my adoration of naked chicks. In fact, I was told porn was ‘evil.’ Hmm.
Well, despite that, and despite it taking twenty minutes to load an image on my ’90s modem – I still risked Dad’s scalding fury & Mom’s heart-breaking disappointment, just for a glimpse of nameless girls.
The monitor flickered with glowing flesh, and I flicked a nervous glance over my shoulder, body poised to act in case of parental intrusion.
<budda-shuddahhh-THRUMM!>
Every shudder of the basement ventilation made me jump. Oh god, was that Mom creeping down the basement stairs?
“You’re dead, J,” every sound seemed to shout. I thought I was caught for sure, so I slammed power-off on the PC. My breath froze, my jaw clenched, my eyelids shuttered, and darkness blanketed the room. No other sounds filtered through the thick silence. I should’ve given up then.
But I was hungry to feel that thrill of pleasure, so I kept downloading jessy-spreads-on-beach10731.jpg. I knew I was being ‘bad,’ and that I’d be caught if I kept going, but somehow… I believed porn was worth it.
“Porn’s no longer a sideshow to the mainstream…it is the mainstream.” – Frank Rich
1. Porn is popular because sexual pleasure rocks.
Like many things we’re meant to do, sexual pleasure feels amazing, and even viewing others engaging in it feels amazing. So does quenching our thirst, satisfying our hunger, or connecting with our loved ones.
Nature knows eating is good, it knows drinking is good, and it knows sex is good.
Sex drive, like hunger, has been in our DNA for centuries and isn’t going anywhere. In fact, pleasure of any kind, (but especially sexual pleasure) is a game-changer. Ask yourself, why would nature program our DNA with desires to be creative? Why would it program our DNA to seek satisfaction? Why would it program us for sexuality?
Simple, because this is how nature inspires many creations and the expansion and growth of humanity. These drives bond people, families, and societies together.
Sex is nature’s fuel. It’s evolutionary. It’s a ‘divine impulse’, whether people want to admit it or not.
That there are still ‘sex-is-bad’ people seems comical to me. I don’t judge, and the world can use all kinds of people with all kinds of views, but fighting nature, evolution, and the main thing responsible for the incredible creations of humanity and our currently blessed lives… seems silly. These people (and their parents) likely explored porn both before & after they were born.
Like hearing the music of others, or watching others perform in sports, or consuming any other form of sense-based pleasure, porn is a valuable contribution to our society, that keeps growing. As our population grows and evolves, porn becomes even more mainstream.
Porn sites get more traffic than NetFlix, Amazon & Twitter combined.
Think about that. And most porn sites are pretty bad. They don’t bother with polish, they’re littered with ads, they’re often brutal user experiences, but none of that matters… users still flock to porn sites. Porn is practically free, everywhere you look, but people still buy and subscribe. If you plotted the trendline for porn on a graph, it’d be a long steady climb from caveman times til now. Porn grows more and more popular, with no signs of stopping. Just like the world’s population, and humanity’s total food-needs.
30% off all internet traffic is porn-related.
Now more than a third of all the bandwidth on the internet is claimed by porn. That is a ton of people hungry to explore sexuality. (Huffpost)
64% of youth actively seek porn weekly.
You think the next generation is gonna be MORE conservative? No way. The youth get it, sex is a positive thing, and will be embraced. (NCOSE)
Porn is a global ~$97 billion dollar industry.
Porn is pop. Sex toys in cornerstores. Pornstars in Sons of Anarchy. Two 50 Shades movies grossed $951,987,671, with another on the way. (NBC News)
“Yes, my husband watches porn. And I’m more than OK with it.” – Lara Michelle
These are high-value, high-impact numbers. This is traffic, a market, and a fanbase you can tap into. Porn has been trending since forever, and you deserve to benefit from it somehow, whether a little or a lot. The sex industry brings a lot to the table, and it’s bizarre that so many people act scared of touching it publicly, but consume boatloads of it privately.
2. Porn is hated publicly, but adored privately.
People often hate what they don’t understand. There’s a ton of negative undertones when talking about porn, and people love any hint of a ‘scandal.’ And that’s fine. I get it. I accept that. Let’s all admit up front that yes, there are dark sides to porn, but is repressed sexuality and leftover Victorian conservative-ness a good enough reason to avoid porn? No way.
There’s dark sides to everything. There’s dark sides to driving, but people still know driving is helpful and worth it. There’s risks to working out, but people still know it’s beneficial. It’s possible to get addicted to video games, but that hasn’t stopped esports from flourishing.
Basically, things nature, or society, has evolved to have aren’t really ‘good’ or ‘bad’, they’re more like tools.
Most topics are actually neutral, it’s our focus & intentions that give things meaning. Should we praise hammers because they build stuff? Or ban hammers because they bludgeon people. A hammer can be ‘good’ or ‘evil.’ Same goes for nudity, and humans performing sexually for others’ consumption.
So how come ‘recorded sex’ is treated as some world-shattering tragedy, innately?
Why is ‘sex sells’ spoken with such disdain? And why are 95% of businesses and industries scared to leverage it, at least openly?
Actually, scratch that. Who cares why everyone’s so scared of it, the real question is… are you ready & willing to use porn to win more in life?
‘Cause the fact is practically everyone watches porn. Your customers? They watch it. Your staff? They watch it. Your suppliers? They watch it. Everyone pays a lot of attention to porn, models, celebs, Hollywood, and all things sexy.
Human beauty & pleasure, can hold our attention more than almost anything. It’s in our DNA.
So is your brand leveraging it? And even if you are, are you leveraging it enough?You don’t have to go overboard, shocking families and pissing on govt. regulations…
3. You can start with your logo stretched across boobs.
That’s not even porn. That’s just using an attractive person to get attention on your brand.
Or start even smaller. Use one more appealing stock photo. Interview a model on your platform. Get your logo on a tight tee.
Sex appeal’s in everything, whether you wanna admit it or not. The AirBnB logo went viral for looking like pussy. People see a food, and it reminds them of sex. In Victorian times, or in some Muslim countries, ankles are arousing.
If you’re building an empire, you’re in the attention game, and sex is a winning hand. Learn to use it. It’s fine to gain exposure for the good works you’re doing. It’s fine to get it by using the appealing form of others.
But most people fail to leverage it. Rap gets it, they show off nude chicks & rap about threesomes— the public eats it up. Game Of Thrones gets it, hiring actual pornstars for scene after scene.
‘Cause people buzz about brands who’re bold enough to engage the topic of sex. Hollywood makes billions from this. Sports teams use cheerleaders. Nightclubs hire models.
But I’d love to see other industries getting on board.
Sure, American Apparel, Carls Jr., Peta, and a handful of other companies make waves with their boundary-pushing ads, but where are all the other sexypreneurs? Where’s all the sexy astrologers? Tech companies? Chefs? I mean, I guess Nigella counts?
I say you can get more exposure, reach more people, and get more buzz by tapping into the power of porn.
“Pornography is somebody else’s erotica that you don’t like.” – Erica Jong
4. Beautiful bodies are valuable, start recognizing it.
Don’t people who are blessed with, or worked for, their stunning genetics, deserve to be rewarded for their value?
Don’t people who are proud and willing of their sexuality deserve a place in society that isn’t some dark, ashamed corner of the ‘net?
You can give them that. You can be the change. You can make sex more acceptable & celebrated, and you can expand your empire at the same time.
Especially if you’re willing to go a little bigger, own it a little more, like how Hooters combines restaurants with sex-appeal.
Or like this move made by some tech companies in China.
They had many driven, productive engineers, but their morale and lives grew out of balance.
They had no time for relationships or social interaction, and in that sterile, industrial complex… and since there’s barely any female coders, they had almost no exposure to beauty.
So the company took a page from the NFL, and hired ‘programming cheerleaders’ to boost morale, play ping-pong, and share meals.
It got some negative feedback from ‘feminists’, but feminists who don’t get that sexy people being employed for being so, is not really surprising. The vocal SJWs who’re up in arms about it just spread the magic.
HR for these companies have said “The presence of these girls have greatly improved their job efficiency and motivation.” So what’s more evolved…
Arguing to reward creative minds, as well as curvy bodies, or that diversity in people sucks and no one should specialize in either?
So what about actual porn?
Well, sex tapes used to destroy careers, now they create them. Think of Paris Hilton, Pamela Anderson and Kim Kardashian. As a matter of fact, Kardashian’s video has been watched over 147 million times on PornHub – making it the most viewed video in the history of the porn site.
So maybe you make a sex tape?
Or maybe your brand wants to leverage porn, without you personally getting naked or associating your brand too heavily with sex?
Enter TrafficJunky. TrafficJunky places ads across its network of porn sites, serving up three billion web and mobile ad impressions to 141 million porn visitors every day.
Advertisers are always in search of is an audience. Your ad-spend could do more with with less. The greatest number of eyeballs for the least amount of money comes could arguably come from porn.
Eat24, a U.S. food-app absolutely crushed with this strategy.
They got tens of thousands of sales. A huge spike app downloads. And it cost 90% less than it would have spent on Facebook. Plus 90% were first-time customers, who kept coming back. Retention on porn banners was 4x higher than FB.
Diesel followed a similar strategy. When their PR manager was asked why they’d choose to advertise on the world’s largest porn site, he simply said – because “that’s where people are… let’s not pretend people don’t go to porn sites.”
Marc Jacobs let a porn shoot at his Soho store. According to Forbes, it was a calculated decision: In the jaded world of fashion and entertainment, association with porn is becoming a way to demonstrate “edginess.”
There’s many ways to leverage porn to help you and your audience. If your brand can benefit from being a bit edgier, you could do something similar.
You love porn, shouldn't that be reflected in your empire?
And more importantly, your audience loves porn. (Even the family-friendly one’s who talk like they dont.)
And you can win big from it, with just a smidgen of creativity.
Porn’s reliable.
Throughout history, time and again, sex comes out on top. Through changes in technology and industry, porn prevails.
Porn’s valuable.
Pretending it isn’t, pandering to aging straight-laced generations, and failing to recognize expanding human sexuality is a recipe for pain. Playboy tried to go PG-13, took a massive hit to their stock, and reverted to it’s sexy ways only months later.
Porn’s accessible.
It’s waiting for you. No one is stopping you from leveraging sexiness in your business, on a small or large scale.
If you haven’t experimented with it, ask yourself why. Do you not want massive reach? Are you avoiding the future? Are you scared? Or do you really, truly, honestly have a good reason to avoid a dash of sex in your empire?
Not only that, but you could probably help the sex industry be better too, maybe you can change the game somehow. Porn companies are often neglected, cuz traditionally business and suppliers are scared to interact with them.
Don’t be a pussy like them 😉
Porn can make your people happy, you rich, and society #ryze.
Think about it.