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The Ryze Branding Collection

Want free, life-changing wisdom that'll boost your sales and reach, then read these...
13 beautiful branding booklets, each with a black and white stylized cover image featuring pink accents.

ryze Branding Guide List

Primers

Brand Foundations

Going Beyond

5 Questions To Test Your Brand Strength

Strong brands can answer these easily, can yours?

A white, minimalist picture of a book, standing upright. On the book cover are 5 cardboard boxes in greyscale, with a pink "question mark" on each one. The center boxes is open and pouring out mysterious pink energy.

Short link to Google Drive PDF:

				
					go.jryze.me/brandQs
The Holy Grail Of Brand Basics

Cheat sheet for brand creators

A white, minimalist picture of a book, standing upright. On the book cover is a pious woman at an altar full of candles, featuring a pink grail in the center of it.

Short link to Google Drive PDF:

				
					go.jryze.me/brandbasics

Misunderstood words, properly explained.

A white, minimalist picture of a book, standing upright. On the book cover is a young girl in a dress, standing profile, with dictionary words faded softly and subtly behind her.

Short link to Google Drive PDF:

				
					go.jryze.me/brandwords

For the understaffed, overwhelmed, & “way too busy”

A white, minimalist picture of a book, standing upright. On the book cover is an overwhelmed man wearing a stack of hats reaching vertically up into the sky. Pink smoke wafts behind him.

Short link to Google Drive PDF:

				
					go.jryze.me/manyhats
Focus: Key Brand Ingredient (Discipline Vs. Dopamine)

Things you were *never told* about focus

A grayscale image of a flashlight projecting a bright pink beam of light downward.

Short link to Google Drive PDF:

				
					go.jryze.me/focus

Nike grew by serving Otis, Zuckerberg grew by serving himself… What “one Person” does your biz commit to serving well?

Brief guide on why branding is *very* profitable

A white, minimalist picture of a book, standing upright. On the book cover is a black and white, three-quarter view of a woman's face pondering a giant pink question mark above her. Pink smoke wafts behind her.

Short link to Google Drive PDF:

				
					go.jryze.me/whybrand
1. The Hidden First Step To Your Brand

The key secret no brand guru tells you

A white, minimalist picture of a book, standing upright. On the book cover is a black and white set of footprints fading off into the distance. The first and largest footprint is in highlighted in bright pink.

Short link to Google Drive PDF:

				
					go.jryze.me/brand1st

A counterintuitive move that Nike, Facebook, & more made.

A grayscale close up of a crowd of silhouetted men, with a single woman's silhouette front-and-center. She is adorned with a pink crown, indicating commitment.

Short link to Google Drive PDF:

				
					go.jryze.me/why1person

The evolution of ‘target audience’ & ‘ideal customer’

A white, minimalist picture of a book, standing upright. On the book cover is A distant crowd of people and silhouettes in black and white. In the center a single figure is highlighted in bright pink.

Short link to Google Drive PDF:

				
					go.jryze.me/find1person

Market research made easy, fun, and profitable

A white, minimalist picture of a book, standing upright. On the book cover are is a young woman being examined by a magnifying glass,. with splashes of subtle pink.

Short link to Google Drive PDF:

				
					go.jryze.me/know1person

A podiatrist niches from “health” down to feet. A marketer niches from “wealth” down to marketing. Which sub-desire (niche) does your biz commit to?

Niches aren’t what you think, handle with care

A white, minimalist picture of a book, standing upright. On the book cover A man standing in front of a target, all in greyscale, except for the center of the target which is bright pink. Arrows are embedded in the bullseye.

Short link to Google Drive PDF:

				
					go.jryze.me/nicheguide

Starbucks leads through atmosphere & location. Dunkin’ leads through speed & affordability. What two superpowers does your biz lead through?

6. Brand Values - Stand For Something

You stand for something, or take a back seat to everything

A white, minimalist picture of a book, standing upright. On the book cover is an inky greyscale rendition of a large DNA strand, flanked by plumes of pink smoke.

Short link to Google Drive PDF:

				
					go.jryze.me/values

Do people easily recognize what you compete on? Are your “biz superpowers” front & center?

This is how small startups dethrone giants

A white, minimalist picture of a book, standing upright. On the book cover is an inky greyscale low-angle perspective rendition of a chess board. The grey pieces on the sides of the board are reinged of supremely by a giant king piece highlighted in pink.

Short link to Google Drive PDF:

				
					go.jryze.me/positioning

Are you selling ‘outsourcing’ or did you package it as ‘The 4-Hour Work Week?’ Are you selling ‘soap’ or do you have a ‘Real Beauty’ campaign?

Don’t start a campaign without this, seriously

A white, minimalist picture of a book, standing upright. On the book cover is an large black and white lightbulb, radiating pink light.

Short link to Google Drive PDF:

				
					go.jryze.me/bigidea

Every brand has a valuable tipping point… where is yours?

A white, minimalist picture of a book, standing upright. On the book cover is a see saw perched over a large rock as fulcrum. A large pink arrow is point at the fulcrum.

Short link to Google Drive PDF:

				
					go.jryze.me/growth