A warm lead is someone who hasn’t bought from you (or taken the action that you want them to take), but who does know about you and what you offer. Also, they like you and what you offer, and they’re at least interested in investing in your business by buying from you, sharing you, or taking some other form of action… as long as their objections and hesitations are handled properly. These warm leads can only be created by stacking multiple touchpoints, so it’s important to keep engaging with them.
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