A person sees a comment you made on social? That’s one touchpoint. They visit your profile and are impressed with your bio? That’s a second touchpoint. They follow you? That’s a third. They come back from a break on social and your the first thing in their feed? A fourth. Later that week they vote on a poll in your Instagram stories? A fifth touchpoint. You offer them a free sample of your product? A sixth touchpoint. You ask them if they have any ideas on how to improve it and they engage? An eighth. No one buys on the first few touchpoints because they’re not comfortable enough with you. Most subscribes and sales come after the tenth touchpoint, or even twentieth, so you must learn to ‘stack touchpoints’ if you want to sell.
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