“Show your tits & make that bank,” they said. Well…

You Can’t
Make Money
‘Cause You Don’t
Understand It

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If you don't understand heat, you can't bake a cake.
If you don't understand fashion, you can't stun a crowd.
If you don't understand money? You can't profit.

So
What
Is
Money,
Actually?

First we'll talk about you.

We’ll talk about your value.

In fact, let’s start with value in general.

Value has existed since cave-men were bartering.

Grog was a strong rock-breaker who could make caves better. Nog was an adept hunter who could get food quickly. Zog was great at making fires. And to save their time and have the freedom to pursue their strengths & passions…

…they bartered goods and services with each other.

Money began as seashells.

F*cking seashells, yo.

The cave(wo)men’s bartering system was their way of exchanging value since they had no actual money back then.

But this ‘bartering system’ of exchanging value was awkward AF.

Eventually, it became hard to keep track of who was bartering what to whom.

Plus, some goods were too big to transport. Imagine trying to put an ox in your purse? lol! People realized it’d be helpful to have a ‘symbol’ of value that could be exchanged, instead of lugging around giant barrels of booze and dead ox skin for those hot shoes the cave-chicks wanted.

So society began using seashells.

Seashells were shiny, rare, and seemed to make a great ‘symbol of value’ for people. Perfect, right?

Wrong.

The ‘seashell system’ became corrupted.

People closer to the shore ended up much wealthier than in-landers because they had easy, abundant access to all the seashells.

So the seashell system evolved into precious metals, then gold bars, then gold coins.

But large amounts of coins were still too heavy, so they were replaced with paper I.O.U.s, which soon became ‘dollar bills.’

Money is an evolution of caveman value-exchange, and those roots haven’t changed.

We use the tool of value to create a symbol called ‘money.’

Money began as seashells. And if you lived back in Neanderthal times, and you found a seashell on the ground, would you call it ‘evil?’ No. Or if you found gold, silver, or copper on the ground. Would you call it ‘evil’ or ‘bad?’ No. They’re just things. Symbols for value-exchanged.

The same goes for paper money. It’s not dirty, or wrong, or bad it’s just a symbol of value, like how all forms of money have been.

Whatever form that money takes (dollars or digital) — it’s all created by the universe, god, source, the infinite, mother nature, or whatever you happen to believe in. Then they’re randomly assigned value when society agrees upon their value.

Money's always been a symbol of value-exchange,
and those roots haven't changed.

Our money system, (even corrupted), still has money as a symbol of value. Money flows wherever value is exchanged, and money flees from anyplace where value isn’t exchanged.

If you can’t make money, it’s because you don’t understand that value is the main tool for creating money.

If a lot of value is exchanged, a lot of money flows . If little value is exchanged, little money flows.

The amount & intensity of value you deliver to others decides how much money flows in your life.

Just like any creation, if the proper tool is applied, a matching creation is born.

Money is a symbol we create.

Value is the tool we use to create it.

And it’s a tool that anyone is welcome to use. How? By delivering value that others can perceive.

By bringing our value to ‘the market.’

And here’s the really good news:

You were born valuable.

And you keep getting more valuable as time goes on.

And whatever value you currently have, you also have the power to influence how others see that value (or not.)

And as you tweak how your value is perceived by the world, you earn more money, or less. And anytime you’re dealing with this global tool called ‘money’…

It’s up to you how you approach it.

So...
How should
you approach
a tool like
'value?'

Simple.

You approach value just like any other tool you want to use effectively.

A house is a ‘side-effect’ of someone using a hammer properly.

A full bank account is ‘side-effect’ of someone using their value properly.

If you’re resourceful with a hammer, you can build a house with it, but if you’re irresponsible with a hammer you’ll destroy things. If you’re resourceful with your own value, you can create wealth, but if you’re irresponsible with your own value, you can create poverty.

It’s all in how you approach, use, and apply your tools.

Can a builder use a hammer to build a house if they’re in a bad mood? Not effectively.

Can you use a hammer to build a house if you’re scared to even talk about the hammer? I’ve never seen someone do it.

This is because the proper way to approach a hammer is with calm and confidence.

Approach it with an understanding of how it works, and with the certainty that you can wield it well.

Believe you can use it without bending a nail or smashing your finger.

Similarly, the right way to approach value is calmly, with an understanding of how it works, and with confidence that you can use it well without hurting yourself.

Unfortunately, most of society has no clue how to deliver value to others.

And even if they do…

Most have no clue how to be rewarded financially for doing so, and no clue how to use what little money they’ve received to create more value.

And worse…

Most of society refuses to even study or practice this all-important tool, even if someone offers them a masterclass on it, completely free.

Why?

It comes down to this:

Most people get triggered by the topic of money.

Most people fear the symbol of money.

Plus they’re afraid of their own value.

They won’t admit it of course, but it’s true.

They’re afraid of discussing resources, value, time, spending habits, joint-accounts, nuptials… almost anything even vaguely financial.

Most people actually get triggered when anyone tells them the truth about this stuff.

You can see this in action for yourself.

If you try to help someone struggling with wealth, they’ll nearly always respond negatively. If you try to help them grow their wealth they’ll be annoyed, close down, or become outright hostile.

If you tell someone they’re acting in unabundant ways, they’ll get defensive.

If you tell someone they don’t understand money, they’ll get defensive.

If you tell someone their team is dragging their wealth down, they’ll get defensive.

And, although you can try and deny it, if someone tried to help you with any of this stuff –even if they’re a brilliant, successful, caring teacher 😉– chances are you’ll get defensive too.

Because 99% of people can’t discuss value, money, or abundance without bristling with anxiousness and attitude.

Are you in that 99%? Can I tell you the truth about money here? Or will you bounce without reading?

Well, I’m going to tell you the most hated truth about money, ever.

People act like little bitches about it. They get all defensive and mad, like I’m lying to them or something.

It’s ok I used to get mad about it too. But here’s the truth…

Are you ready?

Your wealth
is under
your control.

Did you get mad? Were you surprised to read it? Did you disagree with that empowering statement? Or did you get happy? Did you get excited? Did you feel ready to know more?

Because this should be seen as an empowering statement.

Knowing this puts you in the driver’s seat. This is what allows people to bounce back from incredible setbacks.

But most people hate hearing that their wealth is under their control, because it takes away all their excuses.

All of which requires internal work, self-change, and bold decisions.

But here’s the kicker.

Only by accepting your own power, control, and influence on your wealth… can you actually change your wealth.

You won't grow your wealth 'til you take responsibility for it.

Have you heard of Nick Vujicic, the man with no limbs? Nick built himself a thriving business. What about Benjamin Kapelushnik? The kid who built himself a shoe-empire starting in 7th grade?

There are wealthy people walking the planet everywhere. Some aren’t talented. Some aren’t nice or kind or positive. Some are lovely folk. Some are philanthropic. Some are charming.

But what they all have in common is they got their thoughts, moods, and actions regarding money… ‘right.’

Anyone can do it, including you, no matter what disadvantages you think you have.

People with all kinds of disadvantages, from all walks of life, all over the world, have become wealthy.

They do this by using the tool that has created money since the caveman days.
They do it by increasing their perceived value to others.
They do it by increasing their perceived value in the market.

They do it by learning the basics of selling, and getting to work on performing them, with zero excuses.

You absolutely must…

...Increase your perceived value to others, to increase your wealth.

And what’s the reason it’s so important to raise your perceived value?

It’s the only way to reliably grow your wealth, because others’ perceptions decide whether they flow money to you or not.

And perceptions are fluid.

People perceive different things at different times.

One person might see Beyonce as valuable, another might see her as ‘meh’. Perhaps when she was young, no one paid attention to her singing and dancing, but as she improved, more and more people saw her value. Perhaps no one saw her value until her dad started managing her and marketing her.

Perceptions may seem mysterious, but they’re really not. They commonplace. They’re influence-able, they’re held by everyone, and money won’t flow to you until you learn how to influence them in others.

Influencing perceptions is just 'selling' people on your beliefs.

Influencing someone’s perception is just ‘selling’ them on your views, your value.

If they ‘buy in’, then they agree with your view, they’ve dropped their ‘initial perception’, and bought into yours.

You’ve been influencing perceptions since you were a child.

This is because ‘to sell is human.’ If you wanted a toy, you had to ‘sell’ your parents on it. If you wanted a later bedtime, maybe you sold your parents on it by promising to do more chores, or by leveraging their guilt.

Whatever the case, despite being a “poor, penniless kid,” you were still resourcefully using whatever you could to ‘sell them’ on what you wanted.

And it usually worked.

But for some reason as you aged, you abandoned this approach. You no longer ‘get resourceful’ when you want to sell someone on something.

All of us start ‘giving up’ super-quick when selling to others, especially compared to how persistent we were as children.

Countless aspiring entrepreneurs get discouraged at the first few “no’s.”

They put out content and when it gets few clicks, they blame ‘simps’ and ‘assholes’ and give up, instead of resourcefully studying headline-writing in order to compel clicks, or resourcefully coming up with attention-grabbing marketing for their content, or resourcefully getting on the radar of the ‘right connections.’

What happened to the resourceful selling they did as kids? Why replace that with assuming the worst of others, and the market?

Doubting yourself and the market will lead to poverty. Believing the worst in customers will lead to poverty. Jumping to negative conclusions about yourself and the market will lead to poverty.

Bitter cynicism about the market
won't lead you to true wealth.

You can’t approach money with negative feelings, emotions, & moods.

Money is made when your mood and your beliefs about it are aligned with your actions (choices) about it.

Almost everyone wants to know the practical ‘steps’ or ‘actions’ to make money.

People want a simple wealth recipe.

And that’s fine, because there is one.

There is a wealth-recipe, and it’s just like baking a cake, simple at it’s core, but with tons of room for personal creativity.

And I’ll link to the wealth recipe further down, but first there’s something you should know.

The key ingredients are things people hate.

People don’t want to bother mastering their moods. It sounds like ‘work.’
They don’t want to avoid drama, gossip, or whining. It sounds like ‘effort.’
They don’t want to make intentional decisions about their schedule. It sounds like a ‘sacrifice.’
They don’t want to develop more prosperous habits. It sounds like it’s going to be “hard.”

All of the above sounds like ‘stepping beyond comfort zones’ to people, and they’d rather remain in comfort zones than actually follow the wealth recipe.

People want wealth without change.

The problem with that is…

And because parents, the media, and society have f*cked people up so badly, most folks require many self-changes before the wealth rolls in.)

And the most important self-changes aren’t flashy or impressive.

They’re bland basics, but like anything in life…

…if you want to be good at creating money, you have to master the basics.

You’ve gotta learn to dribble before you can 360-dunk. You’ve gotta learn to bake a coffee-cake before you can make a ‘Baked Alaska.’

And with wealth, you’ve gotta learn the mood & mindset basics before you can pull off the actual actions of making money.

If you try and use the wealth-recipe further down the page without having the foundations in place…

It will backfire.

So if you want to master money, for real and for true, don’t skip ahead. Don’t get impatient. Don’t get ‘bored.’

Stick with what’s being taught and really absorb it.

You won't win by rushing past the money-mindset basics.

So we’ll discuss the wealth-creation mindset stuff first. (Especially because you’ve seen so many people perform the actions of making money in your life.)

What you haven’t had, is someone teaching you the mood-management and belief-control that actually lies behind all the ‘action steps.’

Chloe's
Money-
Mindset
Story.

Chloe’s in a deep hole of school loans, car payments, and unaffordable rent.

Basically, she’s struggling to increase her wealth.

Because that’s how she’s been trained.

When Chloe was an infant, it would’ve been easy for me to teach her money-mastery, because she’d soak up all my positive lessons, teachings, and examples about money. She’d instantly try them for herself, just like any kid who learns something cool, and she’d see amazing results.

This is the same way any child learns cool stuff.

They’re mostly a blank slate, open-minded and eager to learn. Unlike adults who have 100s of biases and rigid thought-patterns.

And Chloe –like most people– is not a blank slate. She’s been trained by society to fear, misunderstand, blame, and worry over money.

She’s been trained to have a negative attitude towards it, often without even realizing it.

Even if Chloe says she ‘wants’ or ‘loves’ or ‘has’ money in one moment… five, ten, or fifteen minutes later, she’ll think an even stronger thought of lack. Or she’ll regularly have a ‘background concern’ about her security. Or she’ll envy or judge some other human’s success.

She doesn’t realize that feeling insecure kills wealth. Feeling jealous kills wealth. Most prolonged ‘negative’ vibes kill wealth, actually.

So I try to help Chloe.

I start by asking her if she’s ‘more positive’ about money or ‘more negative’ about it.

And you know what?

It’d be great if Chloe gave me a self-aware, honest answer about her private feelings. Instead, she conveniently ‘forgets’ her daily lackful thoughts, and instead “swears” to me that she’s “feeling good about money.”

In fact, Chloe will regularly swear up-and-down that ‘things are fine’ financially, when the truth is that she can’t make money, and is desperately hungry for more wealth, resources, and abundance.

So what’s up with that?

Well, Chloe’s been trained to paint a happy face on all her financial discussions.

She doesn’t realize that abundance, wealth, and riches are her birthright, and that the same way it’s good to admit when you’re hungry, thirsty, or tired…

…it’s also good to admit when she’s feeling unabundant, because it’s something to be addressed, ASAP.

Financial pain is something to admit, not hide.

Because it’s your birthright to be rich.

But no one will force you to claim it.

You’re not obligated to be rich.

Though, if you do want to be rich…

Nature has given you everything you need to do so.

You’re on earth to lead an abundant life. And most people feel this is true, deep in their heart. They know their soul always intended to be happy, radiant, and free.

Which means, you’re meant to have all the money needed to do that.

You and Chloe both have the untouchable right to grow and express yourselves in all areas, including beauty, luxury, and wealth.

There’s no virtue in poverty.

Having too few resources makes doing anything challenging, difficult, and hard. Having a satisfying amount of resources make things easy, more fun, and freeing.

If we view Chloe in this light, we see that she is…

…Unnecessarily delaying her birthright of abundance, if not sabotaging it.

Living in less than abundant
conditions is a dis-ease.

If you see someone suffering in poverty, please know this isn’t their rightful state.

Poor folk are valuable, and meant to thrive, just like everyone.

They’re meant to use their thoughts, moods, limbs, voice, whatever they have in order to create increasing value.

And they’re meant to be rewarded for anything that others perceive as valuable.

Poverty isn’t a ‘natural’ state, and it’s not how Chloe’s life was ever meant to be.

She was born to thrive, grow, and prosper… and so were you. Your desire to be rich is a desire for a more free, more secure, more fulfilled life of joy.

It’s a primal urge deep in your DNA and it’s a good one.

Most of humanity’s greatest evolutions spring from this desire for a fuller, free-er, more empowered life. The world benefits from people seeking to better themselves, rather than stay small.

Your desire for wealth is not just good, or great….

Your desire for wealth is f*cking amazing.

Truly, it’s fantastic, the best impulse ever.

So please love it, respect it, cherish it, celebrate it, just don’t get obsessed with it.

I told the same thing to Chloe, and deep down she knew it was true. She just needs to change her perspective on money as rapidly as possible, because if she doesn’t, her dis-ease will persist.

I had her compare financial discomfort to a physical illness (or perhaps an abusive relationship) hopefully you can see the mental & emotional ‘dis-ease’ of poverty.

If Chloe were physically ill, she’d admit there was something ‘wrong’ with her physical body and do something about it.
If she were in an abusive relationship, she’d admit there was something ‘wrong’ with her love-life and do something about it.
So, if she’s financially under-performing, she should admit that there’s something ‘wrong’ with her prosperity.

Just as when your blood is circulating well, you’re physically healthy, when money’s circulating well, you’re economically healthy.

But you can’t get healthy if you don’t admit you’re sick.

So I taught Chloe she can only cure her financial pain if she admits the truth of her thoughts, moods, and choices moment-to-moment and understands that any personal poverty is an easily curable dis-ease, and embraces ‘rapid change’ and the lessons being taught.

If she’s got that down, then she’s ready to build a permanent wealth mindset.

But how does Chloe actually get a money-mindset?

It’s pretty simple, but it takes focus.

Getting a wealth-mindset hinges on three key factors.

The strength (& consistency) of your desire.
The strength (& consistency) of your belief.
The (consistent) soothing of your resistance.

And if you’re like most people, you have high resistance, weak beliefs, and low desire about wealth, even if you think otherwise.

Your heart & mind
have three 'meters.'
(And they're probably f*cked up.)

And Chloe has three internal ‘meters’ too.

One of those meters is a ‘desire’ meter.

And once I got Chloe to admit that her thoughts & moods about money were “messed up,” she said that she “desperately desired” money.

But did Chloe really want wealth?

Because there’s a huge difference between “I want wealth because people on TV have it”

and

“I want wealth because I know what it’s like to be homeless and I want to avoid that”

and

“I want wealth because I’m on earth to touch hearts, build empires, and found charities easily & freely… and wealth is a convenient, fitting path towards realizing those soulful dreams of mine.”

The former sounds like strong desire, but the latter is strong desire.

Even when Chloe’s admitting that she desperately desires money, she doesn’t really want it as much as she believes she does.

Chloe is confused about herself.

Her 3 ‘inner-money-meters’ are like the image below, just like most people’s.

As long as these things remain like this, Chloe will literally go to her grave broke.

She can’t make money until these 3 internal ‘meters’ are changed.

For reliable wealth, Chloe must raise her belief and desire significantly, while also soothing her resistance until it’s low (or gone).

So Chloe starts by raising her desire for money.

She starts out with a very low, very basic desire “I just want more money, dammit!”

And after some lessons on money mindset, Chloe changes her desire to:

“I want my birthright. I want to experience my true freedom. I want to express my true abundance and prosperity. I want to be and live as a clear, shining example of human abundance because that’s what I came to earth for. I know my prosperity will inspire prosperity for many others. I know making money is a kind, generous, public service that elevates the human race. I want to flow generous wealth to me, and through me, because it’s what my soul meant to do upon arriving here. I desire to touch hearts, invest in people, evolve the world. I accept that resources and wealth play a role in that, so I embrace my desire for wealth as good and healthy, now. This is my new desire for wealth.”

I know my wealth will inspire
many others to the same.

Booyah!

Now Chloe’s financial mindset looks like this:

It’s a start.

But just having a high desire for wealth isn’t enough to tip the ‘wealth creation scales’ in Chloe’s favor.

Instead of just ‘high desire, it’d be better if Chloe consciously raised her belief in her own value (to go along with her high desire.)

This means freeing herself from ‘probability-based’ beliefs. Stuff like large sums are ‘rare’, or money feels ‘far’. These ideas mean that Chloe believes wealth is ‘unlikely’ and ‘improbable.’

These beliefs don’t serve someone who aims to make money.

So I suggest Chloe replace those ideas with ones that aren’t probability-based. Stuff like “I’m taking steps towards wealth, and that’s a fact” or “more income is as good as done.”

Chloe looks around at the abundant earth and adopts a consciousness of wealth.

She’s determined to teach her mind that wealth is forever flowing freely in her life.

She knows that wealth requires belief first, and becomes a reality second.

So Chloe elevates her beliefs next.

Wealth isn’t “when I see it, I’ll believe in it.”

Wealth is “I’ll believe in it so strongly, that I’ll eventually realize it.”

So Chloe takes her ‘low,’ basic belief of:

“Uhh… yeah…I believe, umm, that more money is coming to me (but it’s probably only 10 bucks or whatever,)”

And she does her best to strengthen it.

I can see she needs a hand, so I help her explore some of the many ways of elevating her beliefs.

She tries listening to subliminals on wealth, but gets bored and feels like they’re not working for her.

That’s fine. There are other ways of creating better beliefs.

Chloe moves on to ‘Abraham-Hicks Focus Wheels’, and they work for a bit but Chloe has trouble focusing, so she ditches those too.

(Changing your beliefs is a personal journey. Some people can do it through simple logic and critical thinking, others do it through religion, still others change their beliefs through traumatic experiences.)

Eventually, Chloe finds that singing mantras and affirmations as if they’re songs works best for her, (just like many rappers)

“I put on my jewelry just to go out by the pool / And I keep it with me ‘case somebody act a fool / Pucci on my coochie, I’ma make these niggas drool” – Nicki Minaj, Whole Lotta Money

So… she sings the following:

“Wealth is flowing to me now.”
“Infinite intelligence helps all my transactions; I always prosper.”
“I love money, I use it wisely, constructively, and judiciously."
"Money flows to me, I am a money magnet."
"Abundance is coming, I deserve and accept it."
"I accept and receive unexpected money."
"I'm always discovering new sources of income."
"I am allowing money more and more daily."
"I deserve and expect financial abundance."
"Money is very good."
"Money & value flow to me in many forms."
"I use money well, I'm grateful for it, & the riches in my mind.”
“Wealth, wealth, wealth!”
“By day and by night I am being prospered in all areas.”
"I thank source for my ever-growing wealth."
“My subconscious mind is overflowing with value."
"It is my right to be rich, happy, and successful."
"I'm conscious of my true value & I give of my talents freely.”

(Note: The above are mostly taken from Joseph Murphy, but you can use money-beliefs from Abraham-Hicks, Napoleon Hill, Ken Honda, Sanaya Roman, or any kind of positive beliefs about money and wealth that work for you.)

Chloe doesn’t sing these things lazily, or distractedly, or by rote. She does it enthusiastically, intentionally, and heartfully. She puts her heart into it, not just once, but often.

And the same goes for any belief-changing she does.

This is because:

If she says anything she doesn't truly believe, it will backfire.

Disbelieved statements will make Chloe even poorer.

If she doesn’t believe such lofty mantras, she needs to start with smaller beliefs that are easier to believe. There are no shortcuts. So it’s fine to start with something like “Even though I’m broke AF, I do believe I have the power to turn my finances around,” if that’s more believable.

Anyway, Chloe made sure to check with her gut to see whether she really believed what she was singing. She got the hang of it and improved her money-beliefs.

And now…

Because her desire is high and her belief is high, Chloe starts getting some nice results.

Now things are starting to happen. Chloe won a free TV set, her aunt treated her to a hair salon appt., and her blog post earned her a nice chunk of cryptocurrency ‘randomly.’

Beliefs create reality, assuming you really do the inner work without half-assing it.

But it’s not what Chloe considers ‘real’ wealth.

She still doesn’t have all three internal wealth meters handled.

And some desire and some belief hasn’t gotten her out of her pit of poverty. It hasn’t solved the school loans and car payments, so Chloe’s getting frustrated with the process.

“I desire wealth so much, and I raised my beliefs about it, so why aren’t huge sums of money in my account?” she wonders.

And the answer is:

Because her resistance is higher than Snoop Dogg at a weed convention!

High resistance cancels-out the majority of prosperity life has lined up for her.

Chloe wants to blame the market, the government, or even her wealth-mentor, but she knows it’s important to admit the truth.

And the truth is that poverty is a dis-ease of her mind, and nobody is responsible for this except Chloe.

And she knows that takes real inner work, not just a hunger for wealth and some sing-song mantras.

So she starts facing her ‘wealth-demons.’

Chloe starts soothing her resistance as much as she can.

Resistances are just a fancy word for doubts, worries, concerns, or anxieties.

And the first ‘wealth-demon’ Chloe tackles is:

“Money corrupts everything and I’m scared of being evil!"

It’s something she secretly believes, deep-down, and is afraid to admit out loud. It’s something that rears it’s head every time she sings certain mantras.

But is it really true that money is bad?

Chloe may think that people steal (or even kill) for money. She may believe money is ‘connected’ to countless atrocities, but that does not make money evil.

I’ll paraphrase Joseph Murphy’s book ‘How To Attract Money’

Anyone can offer $50 to rob a store. But that’s simply them misusing money for ill. Similarly, you can use a hammer to bludgeon someone or use it to build a house. You can use water to quench a child’s thirst, or use it to drown the infant. You can use fire to warm a guest, or burn it to death. These are all examples of resources used either positively or negatively; creatively or destructively.

Sure, obsessing over money may cause you to live an unbalanced, greedy, or miserly life… but that’s not money’s fault, it’s the fault of your own character and choices.

Human beings don’t have an evil nature.

If they did, our species wouldn’t evolve, or even exist.

(And if you believe they do, that belief will definitely hold back your abundance.)

Each child is born relatively pure, good, and innocent. Adding money (which is just a symbol) into the mix changes nothing and does not magically make you ‘a bad person.’ It’s a symbol of value, and, like a hammer, it’s how you use it that matters.

And this kind of broader perspective can apply to many of Chloe’s remaining ‘wealth-demons’, ‘resistances’, or doubts. Below are some of the perspectives, outlooks, and limiting beliefs she had to change.