Want a website that truly makes bank? X-Ray your biz foundations first.
Stop throwing money at ‘pretty’ designs when your brand positioning is leaking cash and your biz foundation is shaky. Run the 3-minute Biz Foundation X-Ray and uncover the exact money leaks killing your conversions before you build or redesign a single page.
*Built on 25+ years biz experience and 1000s of founders helped.
So, you want a high-converting website, and you want it fast.
And you want it to actually bring in paying clients instead of sitting there looking pretty like a glorified digital business card.
Well… here’s the uncomfortable truth nobody else in web design will tell you.
A shiny new design on top of broken brand foundations ain’t gonna make you rich.
Because if you can’t state your flagship offer in one clear sentence, or if your ICP is basically “anyone with a pulse,” your website will bleed cash (no matter how slick the typography looks).
That’s why I built the “Biz Foundation X-Ray.” It’s a quick, diagnostic tool designed to strip away the fluff, expose your brand’s blindspots, and clarify your biz logic before we code a single line.
Why most small biz websites bleed cash (& why it ain't the designer's fault.)
Real talk, most entrepreneurs are caught in survival mode and comfort-zone addiction.
And when sales slow down, the default reaction is usually… “I need a new website!”
(I’ve done it myself an embarrassing number of times.)
So you hire a designer, dropping thousands of dollars, and waiting many weeks for it to bring you customers.
And then… crickets.
Why? ‘Cause you didn’t have a web design problem in the first place.
You actually had a ‘foundation’ problem.
You’re suffering from metric and identity blindness. (And hey, I know that sounds direct, but some web designer’s gotta give you the honest diagnosis instead of taking your cash and handing you an expensive digital brochure.)
Point is…
When your offers vague, your perceived value plummets.
When you try speaking to ‘everyone’ because you fear missing out on a client, you end up inspiring nobody.
So…
Your visitors get hit with huge mental work the second they land on your home page.
And instead of buying… they back out.
The worst part? No web designer will ever tell you this, because so few of them understand biz physics, brand foundations, or economic value exchange.
The biz foundation x-ray is your 3-minute cash leak diagnosis.
I built this diagnostic quiz because no web designer gives people the straight goods before building their website.
This quiz is a quick, gamified lil mirror held up to your biz physics.
And what it reveals makes sure you get a high-converting, money-making website.
Here’s what this quick X-Ray does for your biz. It…
Exposes your hidden money leaks.
Instantly pinpoint where your client intake and offer structure are losing cash.
Clarifies your brand positioning.
Forces you to define your core tribe so you stop wasting energy on bad-fit clients.
Eliminates customer burden.
The quiz clears out ego-fluff so your future website visitors instantly understand your value proposition.
Builds your valuable blueprint.
Hands us the data needed to build a website that converts strangers into loyal clients, on schedule.
‘Cause when your brand foundations are crystal clear, building a wealth-creating website is laughably simple.
There ya go.
Proven business physics delivering real results (and no fluff.)
Look, I’m not big on guru fluff or corporate jargon.
And woo-woo vibes aren’t super reliable for fixing broken biz foundations.
But I do love rock-solid results, clear metrics, and first-principles business logic.
And I’ve used these same biz foundation recipes to help influencers like Evan Carmichael scale from 1,000 to over 3.5 million followers by fixing core positioning, backend logic, and offer structures.
And I’ve run this same diagnostic process with dozens of small-biz founders, solopreneurs, and experts who were tired of spinning their wheels.
“Before running through the foundation diagnostic, I was offering five different packages to everyone who walked through the door. It was exhausting. We streamlined my core offer down to one simple mechanism. My conversion rate doubled in 30 days.”— S. Miller, Founder
“Most web developers just ask what colors you like. Jason asked questions that forced me to look at where my business was actually leaking cash. The website he built didn’t just look great — it paid for itself in the first week.”— M. Dahya, Creator
Most web designers build pretty brochures... I build money machines.
And here’s why my approach is totally different from every traditional agency out there.
Standard Web Designers
The Ryze Approach
Ask you what colors and fonts you like
Audits your business physics and cash-leak points first
Let you write vague copy full of ego-fluff
Forces crystal-clear positioning and offer logic
Focus purely on shallow, superficial aesthetics
Focuses on perceived value, leverage, and conversion
Leave you with an expensive digital business card
Delivers a high-converting client attraction system
Because a pretty site without solid brand foundations is just an expensive decoration.
I’m one of the few (maybe the only) web designers who does full brand-forensics work before I ever touch a pixel.
And that foundational care is how you win.
Got questions? Good, let's get 'em cleared up.
Frequently asked questions, answered below.
Is this just a way to get my email?
No. This page is made especially for founders who’ve already approached me about getting a website. They get sent here to explain their biz foundations prior to any design work being started. The email address is just so I can match the right quiz answers to the right client, and it doesn’t even get sent to an email service provider.
Is this quiz just going to waste my time with generic questions?"
Nope. This ain’t some buzzfeed personality test. It’s a 3-minute diagnostic designed around behavioral psych and business physics. Every question is engineered to expose real operational and positioning friction in your brand.
What if I don't have all the answers to my brand foundations yet?
That would be exactly why you need to take it! If you get stuck on a question, that spot right there is where your business is currently leaking money. Identifying that gap is step one to fixing it, and to getting a money-making website. Eventually, your brand will be so clear, you’ll have a guide on Frontify.
Do I really need to do this before getting a website designed?
Because if you skip this, you’re literally paying a designer to style your confusion. Clarifying your foundations first saves you thousands of dollars and months of wasted effort
How much does the diagnostic cost?
It’s 100% free. It takes 3 minutes. And by the end, you’ll have more clarity on your offer and positioning than 90% of your competitors.
Stop guessing in your biz, start diagnosing instead.
So… now you have a choice.
You can keep sitting in comfort-zone mode, guessing why your website ain’t converting, and hoping a new coat of paint magically brings in high-paying clients.
Or you can take 3 minutes right now, face the x-ray, and build a brand foundation that actually makes bank, and paves the way for a high-converting website.
It’s super-easy, crazy fast, and completely free.
Your tribe’s waiting for you to get clear, and your web designer’s eager to start working.
Step up and take the quiz above.